KoalaSEO

Demo report

Frozen report

March 2026 - example.com

https://example.com

Generated: Mar 1, 2026, 10:00 AM
Range: Last 90 days
Status: Demo data

Executive summary

The real state of your traffic

-4.7% clicks

Clicks

48,230

Impressions

891,240

Average CTR

5.4%

Average position

14.3

-1.2 position delta

Health score

74/100

Grade C

Needs attention

Organic traffic is down 4.7% and some high-impression keywords are under-performing.

Organic traffic trend

Clicks are down 4.7% vs the previous period.

Search visibility

Average position is 14.3 with a -1.2 position change.

CTR opportunities

10 keywords with meaningful CTR gaps found.

Priority action list

Do these first, or keep bleeding clicks

Ranked by estimated click upside

Rewrite title/meta for /blog/seo-guide-2026

Ranks #5.2 for "seo guide", CTR 6.6% vs 11% expected from 48,900 impressions.

+620 clicks/month

Target page: /blog/seo-guide-2026
Keyword: seo guide
Position: 5.2
CTR opportunity: 6.6% → 11.0%

Rewrite title/meta for /blog/keyword-research

Ranks #7.8 for "keyword research tool", CTR 4.3% vs 7% expected from 67,400 impressions.

+540 clicks/month

Target page: /blog/keyword-research
Keyword: keyword research tool
Position: 7.8
CTR opportunity: 4.3% → 7.0%

Rewrite title/meta for /blog/seo-guide-2026

Ranks #6.8 for "blog seo guide 2026", CTR 5.7% vs 9% expected from 32,100 impressions.

+320 clicks/month

Target page: /blog/seo-guide-2026
Keyword: blog seo guide 2026
Position: 6.8
CTR opportunity: 5.7% → 9.0%

Rewrite title/meta for /blog/seo-tips

Ranks #8.4 for "seo tips", CTR 4.0% vs 7% expected from 24,600 impressions.

+230 clicks/month

Target page: /blog/seo-tips
Keyword: seo tips
Position: 8.4
CTR opportunity: 4.0% → 7.0%

Rewrite title/meta for /blog/technical-seo

Ranks #7.1 for "technical seo", CTR 4.5% vs 8% expected from 18,900 impressions.

+200 clicks/month

Target page: /blog/technical-seo
Keyword: technical seo
Position: 7.1
CTR opportunity: 4.5% → 8.0%

Watch list

The rankings you’re bleeding right now

Keywords that ranked in the top 10 last period and have since dropped - worth acting on quickly before rankings stabilise lower.

Keyword	Previous position	Current position	Clicks delta	Impressions
seo tips	8.2	11.4	-260	24,600
best seo tools	9.4	12.1	-260	41,300

Attention needed

Pages quietly bleeding traffic

Pages with the largest click decline vs the previous period - investigate content freshness, ranking drops, or SERP layout changes.

Page	Clicks delta	Trend	Previous position	Current position
/blog/site-speed	-480	-16.6%	9.1	11.2
/blog/analytics-setup	-430	-11.8%	7.8	9.1
/blog/local-seo	-260	-11.8%	10.8	12.4

Momentum

Your fastest wins — double down here

Pages with the strongest click growth vs the previous period - good candidates for internal link reinforcement to sustain momentum.

Page	Clicks delta	Trend	Previous position	Current position
/pricing	+901	+17.3%	4.2	3.1
/blog/seo-guide-2026	+940	+12.6%	7.0	6.2
/tools/seo-checker	+460	+13.2%	6.1	5.7

Pattern analysis

What your rankings are whispering

Heuristic suggestions derived from your ranking patterns and page-level data. Use as a starting point - verify each before acting.

CTR opportunity: "keyword research tool"

Ranks #7.8 but CTR is 4.3% vs 7% expected. A title rewrite could regain ~480 clicks/month.

/blog/keyword-research

Quick win: "seo audit checklist"

2,400 impressions/mo at position 14. A stronger page could push this to page 1.

/blog/seo-audit-checklist

Trending up: /pricing

"seo pricing" climbing from #12 to #8 over the past month. Worth doubling down on.

/pricing

Traffic over time

Your traffic heartbeat, week by week

Click and impression volume per week across the report period - useful for spotting seasonality or sudden ranking changes.

W01

W02

W03

W04

W05

W06

W07

W08

W09

W10

W11

W12

W13

Week	Clicks	Impressions
2026-W01	4,102	71,200
2026-W02	4,398	73,400
2026-W03	3,951	68,900
2026-W04	4,203	70,100
2026-W05	3,801	67,400
2026-W06	4,602	75,800
2026-W07	4,450	74,200
2026-W08	4,701	77,600
2026-W09	4,302	71,500
2026-W10	4,101	69,800
2026-W11	3,902	68,200
2026-W12	4,450	74,100
2026-W13	4,823	79,240

By page

Your money pages

These pages are pulling the most weight. Protect them, optimise them, and send them more links.

Page	Clicks	Impressions	CTR	Position
/blog/seo-guide-2026	8,420	98,400	8.6%	6.2
/pricing	6,102	52,100	11.7%	3.1
/blog/keyword-research	4,280	67,300	6.4%	8.4
/tools/seo-checker	3,940	44,800	8.8%	5.7
/blog/analytics-setup	3,210	52,900	6.1%	9.1
/features	2,980	38,400	7.8%	7.3
/blog/site-speed	2,410	41,200	5.9%	11.2
/docs/getting-started	2,180	35,600	6.1%	8.9
/blog/local-seo	1,950	38,700	5.0%	12.4
/about	1,820	29,800	6.1%	7.8

By keyword

The keywords paying your bills

The queries already driving your traffic. A little optimisation here goes a long way.

Keyword	Clicks	Impressions	CTR	Position
seo guide	3,240	48,900	6.6%	5.2
keyword research tool	2,890	67,400	4.3%	7.8
seo checker	2,450	38,200	6.4%	4.1
seo pricing	2,180	24,100	9.0%	2.8
how to do seo	1,940	52,100	3.7%	9.4
best seo tools	1,720	41,300	4.2%	8.2
seo analysis	1,580	34,600	4.6%	7.6
website seo	1,420	38,900	3.7%	10.1
seo audit checklist	1,380	28,400	4.9%	14.2
local seo guide	1,210	19,800	6.1%	6.4

Click efficiency

Stop the click leak

Your titles and descriptions are underperforming for these queries. Better snippets = more clicks without moving a single rank.

Keyword	Position	CTR	Expected	Impressions
seo guide	5.2	6.6%	11.0%	48,900
keyword research tool	7.8	4.3%	7.0%	67,400
blog seo guide 2026	6.8	5.7%	9.0%	32,100
seo tips	8.4	4.0%	7.0%	24,600
technical seo	7.1	4.5%	8.0%	18,900
seo strategy	9.2	3.4%	6.0%	21,400
on page seo	7.9	4.0%	7.0%	16,200
seo keywords	10.4	2.9%	5.0%	19,800
seo checklist	8.8	3.5%	6.0%	14,700
beginner seo	7.3	3.6%	7.0%	13,400

Low-hanging fruit

Easy wins

Keywords ranking 5–20 with solid impressions. A small push can unlock meaningful traffic fast.

Keyword	Clicks	Impressions	CTR	Position
seo audit checklist	1,380	28,400	4.9%	14.2
how to audit website	890	22,100	4.0%	12.8
seo content strategy	740	16,800	4.4%	13.4
what is technical seo	620	19,200	3.2%	15.1
seo improvements	510	12,400	4.1%	11.9
google seo tips	480	15,600	3.1%	14.7
seo meta tags	420	9,800	4.3%	9.8
seo title tag	390	11,200	3.5%	13.2
seoHeading	360	8,900	4.0%	10.4
seo meta description	340	8,400	4.1%	11.6

Composite score

Where to focus before your competitors do

Keywords ranked by a combined score of position, impressions, and trend. These are your highest-leverage moves.

Keyword	Position	Position delta	Impressions	Score
seo audit checklist	14.2	-1.8	28,400	82
how to audit website	12.8	-0.9	22,100	74
seo content strategy	13.4	-2.1	16,800	68
what is technical seo	15.1	0.4	19,200	61
seo improvements	11.9	-0.6	12,400	58
google seo tips	14.7	-1.2	15,600	54

Keyword data

The truth behind your keyword movement

See which queries are rising, falling, or stalling. Spot momentum shifts before they become problems.

Keyword	Trend	Clicks	CTR	Position delta
seo guide	+12.4%	3,240	6.6%	-0.8
pricing	+8.2%	2,180	9.0%	-0.4
keyword research tool	-6.1%	2,890	4.3%	1.2
blog seo guide 2026	+18.9%	1,820	5.7%	-1.4
site speed	-9.3%	2,410	5.9%	2.1
seo checker	+5.7%	2,450	6.4%	-0.3